What would crisps be without flavour?!

We like to ask ourselves this question while waving farewell to each one of the 1500-packets-a-minute that go flying out our doors like a mighty flume of desire. Crisps are NOTHING without flavour. Nada. Zilch. Nowt.

That’s why we don’t just make our crisps packed with flavour, we make them with an extra dose of care, craftsmanship, a whole lot of zing.



But there’s more to flavour than the TANGY, ZESTY punchiness that flows from our crisps.Flavour is the sharpness in life that cuts through the routine. Flavour is the tingle of adventure that squeezes in between the mundane. Flavour is the force that slams into your life and breaks the boredom.